Hey, I’m Guille.

The best compliment I’ve ever received at work came from someone who’d been furious with me a few days earlier.

Her event app kept glitching, and she wasn’t shy about telling me. Later that week, she found me after a comedy show I’d produced, smiling ear to ear, and said, “My new favorite thing is to laugh at dictators.”

That moment has stayed with me because it captured what I enjoy most about this work: taking an idea and a budget and turning them into something that changes how people think or feel, even if only for a moment.

I’ve spent three years doing that at a global nonprofit, with far less than most teams have. Launched a flagship podcast. Ran out-of-home campaigns in Oslo. Built a comedy series from nothing.

I’ve learned that memorable work rarely comes from the biggest budget. More often, it’s the result of bold ideas, thoughtful decisions that no one notices, and the people you choose to build alongside.

That’s the kind of work I enjoy most: where creativity meets execution, ideas become experiences, and the details quietly make all the difference.

portfolio managed
$250K
podcast listeners (5× over target)
130k+
engagements generated across campaigns
1M+

Partnership Spotlight

Kleptocrats Dossier folders and Altered States newspapers produced with The Signal

Partnership Lead

The Signal

A long-term editorial partnership using print journalism, live experiences, and creative storytelling to expose the mechanics of authoritarian power.

Events & Activations

Sports & Dictators reception at the Oslo Freedom Forum

Organizer & Producer

Sports & Dictators Receptions

Two invite-only Oslo Freedom Forum receptions introducing HRF's Sports & Dictators initiative to industry leaders, journalists, and human rights activists — marking the debut of Power Plays and the first public preview of Shadow Play.

Rule Breakers film key art with the Afghan girls robotics team

Producer

Rule Breakers Screening

An intimate screening of Rule Breakers for 45 HRF funders and strategic partners, followed by a private conversation with Roya Mahboob, Afghanistan's first female tech CEO and the inspiration behind the film.

Digital Content Management

Download the OFF 26 App graphic showing programming, networking, maps, and speakers screens

Product Lead

Oslo Freedom Forum Event App

Led the strategy, execution, and optimization of Oslo Freedom Forum's official event app, driving 90% attendee adoption, a 15% year-over-year increase, and a 4.5/5 satisfaction rating.

Oslo Freedom Forum website homepage inviting visitors to attend the 2027 Forum

Website content manager

Website Management

Led the transformation of hrf.org and oslofreedomforum.com, building the scalable content system that powers HRF's digital publishing while overseeing more than 1,200 pages, posts, and speaker profiles.

Spotify Ads Manager dashboard showing results for an HRF campaign

Campaign Strategy & Production

Spotify Ad Campaigns

Transformed HRF's monthly Spotify campaigns into a high-performing acquisition channel, increasing click-through rates 12× while maintaining the same advertising budget.

Partners