Product Lead

Oslo Freedom Forum Event App

Led the strategy, execution, and optimization of Oslo Freedom Forum's official event app, driving 90% attendee adoption, a 15% year-over-year increase, and a 4.5/5 satisfaction rating.

adoption
90%
satisfaction
4.5/5
YoY adoption
+15%
Download the OFF 26 App graphic showing programming, networking, maps, and speakers screens

Role

  • Managed CRM-to-app content workflows, ensuring accurate and timely event information across attendee-facing experiences.
  • Coordinated Salesforce integration partners to maintain seamless data connections between internal systems and the attendee app.
  • Built and maintained the digital conference experience, ensuring accurate schedules, speaker profiles, and attendee resources.
  • Led real-time app operations during the conference, managing updates, attendee communications, and technical troubleshooting.

Impact

  • 90% attendee adoption
  • 4.5/5 satisfaction rating
  • 15% increase in adoption year-over-year