Marketing & Partnerships Lead
Power Plays Podcast
A limited-run podcast on the authoritarian history of the World Cup scaled to 130k+ listeners and an Apple Podcasts feature.
- listeners
- 130k+
- over target
- 5.2×
- YouTube approval rating
- 99.1%
Challenge
Launch a limited-run podcast on the authoritarian history of the FIFA World Cup into one of the world's most crowded media moments. How do you capture global attention before interest disappears with the final whistle?
Goal
Reach 25,000 listeners across five episodes during the World Cup campaign.
Execution
- Secured a no-cost partnership with Spain's leading football YouTube channel, La Media Inglesa, to launch a Spanish-language edition of Power Plays, expanding international reach without increasing production costs.
- Brought in a podcast marketing specialist to improve discoverability, refine launch strategy, and maximise paid promotion.
- Worked with the in-house creative team to develop a flexible visual system that made the campaign instantly recognisable across paid, organic, and partner channels.
- Developed the editorial pitch that secured featured placement on Apple Podcasts throughout the FIFA World Cup.
Advertising channels
Spotify · PodNews · Pocket Casts · Podcast Addict · Overcast · Pod Save the World · Pod Save the UK · Meta
Impact
- Reached more than 130,000 listeners across platforms.
- Featured across Apple Podcasts throughout the FIFA World Cup.
- Achieved a 99.1% audience approval rating on YouTube.
- Generated more than 6,000 attributable listeners through paid media.
Partners
Apple Podcasts Features
third-party validation
Listen to Power Plays
Enjoy Power Plays in its video and audio versions.