Marketing & Partnerships Lead
Power Plays Podcast
A limited-run podcast on the authoritarian history of the World Cup scaled to 130k+ listeners and an Apple Podcasts feature.
- listeners
- 130k+
- over target
- 5.2×
- YouTube approval rating
- 99.1%
Challenge
Launch a limited-run podcast on the authoritarian history of the FIFA World Cup into one of the world's most crowded media moments — building global attention before interest disappeared with the final whistle.
Goal
Reach 25,000 listeners across five episodes during the World Cup campaign.
Execution
- Secured a partnership with Spain's leading football YouTube channel, La Media Inglesa, to launch a Spanish-language edition of Power Plays. Expanded international reach without increasing production costs.
- Brought in podcast marketing specialist to strengthen discoverability, refine the launch strategy, and maximize the effectiveness of paid promotion.
- Partnered with the creative team to develop a flexible visual system that made the campaign instantly recognizable across paid, organic, and partner channels.
- Developed the editorial pitch that secured featured placement on Apple Podcasts throughout the FIFA World Cup.
- Negotiated host-read advertising with Crooked Media, extending campaign reach while securing more than $10,000 in discounted placements across Pod Save the World and Pod Save the UK.
Advertising channels
Spotify · PodNews · Pocket Casts · Podcast Addict · Overcast · Pod Save the World · Pod Save the UK · Meta
Impact
- Reached more than 130,000 listeners across platforms.
- Featured across Apple Podcasts throughout the FIFA World Cup.
- Achieved a 99.1% audience approval rating on YouTube.
- Generated more than 6,000 attributable listeners through paid media.
Partners
Apple Podcasts Features
third-party validation
Listen to Power Plays
Enjoy Power Plays in its video and audio versions.