Campaign Strategy & Production
Spotify Ad Campaigns
Transformed HRF's monthly Spotify campaigns into a high-performing acquisition channel, increasing click-through rates 12× while maintaining the same advertising budget.
- CTR
- 0.09% → 1.12%
- clicks
- 13,216
- completion
- 91%
Overview
Led the creative development of HRF's recurring Spotify advertising campaigns, scripting, producing, and launching monthly audio spots promoting HRF's programs and events. Increased click-through rates from 0.09% to 1.12% (12×), generating 13,216 clicks while maintaining a 91.04% completion rate.
Campaign spotlights
| Campaign | Budget | Clicks | CTR | Reach |
|---|---|---|---|---|
| Power Plays Podcast | $1,000 | 1,573 | 1.30% | 101,233 |
| OFF 2024 Campaign | $1,000 | 2,794 | 2.23% | 125,474 |
| Art in Protest | $333 | 683 | 1.85% | 36,861 |