Campaign lead
Oslo Freedom Forum OOH Campaign
A $100K out-of-home campaign that took the Oslo Freedom Forum from insider-known to city-wide recognition: 2M+ impressions, 53% positive brand lift.
- annual budget
- $100K
- impressions
- 2M+
- positive brand impression
- 53%
- negotiated savings
- $13K
Challenge
For 16 years, the Oslo Freedom Forum has drawn the world's leading human rights voices to Oslo. Yet outside the circle of journalists and advocates who already knew it, the city hosting it barely noticed.
Objectives
- Make Oslo residents recognize the Forum happening in their own city
- Establish it as the definitive stage for human rights advocacy
- Anchor its identity to the activists whose faces the public already trusts
Role
- Set the campaign's goals, vision, and creative direction
- Negotiated the media buy, image rights, and talent consent
- Briefed and directed the in-house creative team
- Secured sign-off from senior leadership at every stage
- Owned the campaign end-to-end, from strategy to placement
Impact
- 53% positive brand impression among surveyed Oslo residents
- 2M+ impressions across the campaign
- 450k+ views across X posts (400+ re-shares)
- $13K saved through direct negotiation on media buy and image rights
Partners
OFF 2025 Campaign
craft/visual proof
OFF 2026 Campaign
scale/real-world placement
Proof
See it for yourself — coverage, posts, and reactions from the campaign.